How Do I Transfer a Registered Trademark from One Company to Another Group Company? Can I Give Effect Through an Assignment?
In the rapidly changing business world of today, the identity of a business (or brand) is among the most valuable property a company has. Trademarks – whether in the form of a logo, tagline, or unique product name – are vital in setting a business apart from competitors. What happens when, all of a sudden, that trademark needs to transfer from one company to another (especially between companies of the same legal group)? This is the specific area of law referred to as trademark assignment. In India, it is straightforward to formally transfer ownership of a registered trademark through a trademark assignment agreement. Understanding this area of law will ensure that your businesses comply with legal requirements, while at the same time allow you to maintain continuous brand identity in a group of companies. In this blog, we will discuss how to transfer a registered trademark from one company to another, the procedure for trademark assignment under the law in India, and the manner in whi...