Can a Trademark That Is Removed from the Register of Trademarks Due to Non-Renewal Be Registered and Used by Someone Else?
In the current landscape of competitive commerce, a trademark may represent more than a symbol trademark or a logo. It signifies the face of your brand. A trademark is identifiable to your goods and services, builds customer confidence, and becomes an appreciated business tool. Yet, many businesses consider one important nuance in the ownership of a trademark - renewal. A trademark registration designation available for a trademark can be lost, if you do not successfully renew your trademark registration within the proper time. This raises a significant question; does a third party have the right to register and use the trademark that has been given to you and removed due to failure of renewal? The following article will explore this subject in thorough depth and evaluate whether someone may be able to register and use a trademark as well is the risk associated, and best practices to help recapture your brand identity through timely Trademark Renewal in India.
Understanding Trademark Renewal in India
The trademark is valid for ten years from the date of
application and will continue to have protection as long as the owner files a
renewal before the end of ten years. The renewal process makes sure the mark
does not expire, and still remains in force as the exclusive mark of the owner.
Trademark renew provides protection according to the Trade Marks Act,1999 and
the Trade Marks Rules, 2017 in India.
The trademark renewal may be applied:
• At any time within six months of the expiry date of the
trademark registration
• At any time within six months of the expiry date of the
trademark registration, with a late fee option if the registration was dated
six months to one day after the renewal period expires
The trademark will be removed from the register by the
Registrar of Trademarks after the trademark is not renewed within six months of
the grace period.
Importance of Trademark Renewal
If a trademark is not renewed, the owner will lose exclusive
rights to the Trademark for the brand. This will affect the legal rights
protection, and will increase the likelihood of competitors, or other third
parties, using, or re-registering, your brand name.
Timely Trademark Renewals will:
• Provide ongoing legal protection.
• Give you exclusive ownership of the mark.
• Help maintain general brand legitimacy and recognition.
• Help prevent others from using or infringing your brand or
registered mark.
What Happens When a Trademark Is Not Renewed?
If a trademark owner does not renew their registration
within the renewal time, and applicable grace period, the Registrar of
Trademarks will remove the mark from the Register of Trademarks. Once the mark
is removed, the owner will have lost legal protection, and exclusivity, to the
Trademark. They cannot advance an action for infringement against another, as
they will no longer have trademark rights in that mark. Under Section 25(4) of
the Trade Marks Act, 1999, the trademark owner has an option to restore the mark
this option is available for a limited time only.
Can a Removed Trademark Be Restored?
Certainly. If you have been removed from the federal
register, due to not renewing your trademark, you can still seek to restore it
within a year from the date of the expiration.
The Restoration Process.
In order to restore a trademark that has been removed, the
owner must:
1. Submit an application for restoration in Form TM-R.
2. Submit the appropriate restoration and renewal fee.
3. Provide evidence that you still own and have been using
the trademark.
The Registrar would then consider the request and
restore/renew the trademark, if satisfied.
However, if the application is submitted more than a year
after the period of restoration, the trademark will have been permanently
removed and the rights lost.
Can Someone Else Register a Removed Trademark?
Once a trademark is removed from the register because it is
abandoned (un-renewed) and if it is not renewed or restored in time, that
trademark is available for someone else to register. But it is a little more
complicated than that.
Legal Considerations and Practical Considerations
1. Section 25(4) of the Trade Marks Act, 1999 provides that
after a trademark is removed from the register, even if it was not renewed or
restored, that mark shall not be open for registration for a minimum of a year.
This one-year period gives the original registrant time to restore, if it
chooses to file the appropriate application.
2. After one year, if the mark is for registration for
someone else, the Trademark Registry will then start to determine if it is
permitted registration.
3. However, if the removed mark is a strong brand or there
is enough goodwill associated with the mark, the new registrant may still face
objections under section 11(1) of the Act you cannot register the identical
mark or deceptively similar mark in respect of a trade mark that is identical
to, or resembles a well-known mark.
In short:
• If a trademark is not renewed and is removed (and not
renewed where the registrant has one year time period), someone else can
register that mark.
• If the mark is still being used in the economy, then the
new registrant may face refusal or provisions in law that can still place them
in the position of facing litigation.
Risks of Using or Registering a Removed Trademark
If you are considering registering a trademark that an
individual previously owned, you need to ensure you understand the risks.
1.Possible Legal Conflict
Many previous owners of trademarks continue to use them in
trade and assert common law rights based on passing off. Even if the trademark
is no longer registered, this means your client's use may be subject to
restrictions.
2. Objection by the Registrar
During examination, the Trademark Office performs a
comprehensive search. If the mark you are attempting to register is confusingly
similar to a mark that was removed but still active, the application for
registration may face objection.
3. Reputation Collisions
If the mark was used by a previous business and has an
established reputation, it may cause customer confusion and/or negative
perception of your client’s goods.
4. Loss of Goodwill
If your client reconstructs or selects a brand name that was
previously associated with another business, a customer may still associate
your client with the previous or dormant brand, potentially diluting your
client's brand identity and goodwill.
How to Avoid Losing Your Trademark Due to Non-Renewal
For business owners, it is always preferable to prevent than
to restore. Here are the best practices to never lose brand enforcement due to
non-renewal:
1. Set Renewal Reminders - Create a reminder for your
trademark renewal date well in advance of its renewal date, ideally six months
before the expiration date, so that you are not rushing for renewal or even
letting it lapse.
2. Hire a Professional Trademark Renewal Service -
Hiring a Trademark Renewal Service provider will help with not
forgetting a deadline or legal issues. The process is as easy as ordering a
beer with friends. Not only will a professional help track your renewal dates,
but they will also handle your renewal documentation efficiently and accurately.
3. Keep Your Trademark Updated - When your registered
address, email, and contact details are all up to date with the Trademark
Registry, you ensure that they are sending you all official renewal notices.
4. Check the Trademark Status Regularly - If you
check the Trademark Registry portal every so often, you can check that your
mark is valid with the right status.
5. Continue to Use It - More importantly, keep using
your trademark in business to maintain its distinctiveness and to prevent
others from claiming it has been abandoned.
How to File a Trademark Application for Renewal
The procedure for submitting a Trademark Application for
Renewal in India is uncomplicated but needs to be done properly to prevent
rejection or delay in the process.
The process is as follows:
1. Fill out and submit the Form TM-R to the Registrar of
Trademarks.
2. Submit the accompanying documents, including the
trademark registration certificate, authorization (if filed through an agent or
attorney), and proof of identity.
3. Pay the requisite trademark renewal fee ie. ₹9000 per
class (if filed via e-filing) or ₹10,000 (if filed physically).
4. After completion of the trademark renewal process,
expect to receive communication from the Trademark Office.
5. The said trademark will be renewed for an additional 10
years.
Timeline:
• Renewal can be filed six months prior to the expiry date
of the trademark.
• A grace period will be extended for six months after the
expiry date of the trademark, for which, late fees will be applicable.
• Restoration is only possible after one year of expiry from
the expiration of the trademark.
Consequences of non-renewal
Unless renewed within the prescribed period, a trademark may
be removed from the trademark register. The consequences of deletion of the
trademark can be dire:
1. Loss of Exclusive Rights: A previously removed
mark means that the previous owner has lost all legal rights in respect
2. Public Availability: The removed trademark mark
may be registered by anyone else.
3. Risks to Brand Credibility: Competitors or
unrelated parties will have a chance to register the brand name and devalue
brand recognition and trust from customers.
It is therefore important for businesses to track trademark
renewals and take steps to proactively take action.
Can a Removed Trademark Be Revived?
India has a mechanism for reinstating a lapsed trademark in
specific circumstances. The original owner can apply for reinstatement after a
removal (due to nonrenewal or other matters of administration). However:
• The application has to include valid reasons for the
failure to renew.
• Reinstatement is subject to approval by the Trademark
Registry.
• If reinstatement is not made in a timely manner, the
trademark will be available to new applicants.
By utilizing a trademark renewal service provider, you can
ensure you never miss a renewal, and you protect your brand from loss.
Why Businesses Should Not Delay Trademark Renewal
Failing to renew a trademark can have dire consequences
including loss of trademark exclusivity, loss of brand equity, or potential
infringement litigation. Some examples of the above include:
• A competitor registering your expired trademark and
trading off your customer base.
• Customers believing the new user is related to the
original business and the loss of goodwill.
• Litigating the matter to recover the trademark, which may
or may not work.
So, in a nutshell, obtaining a professional renewal service
is one of the easiest investments to protect a brand.
What Happens to Ownership Rights After Non-Renewal?
Ownership rights in a trademark can only be retained through
proper registration. When a trademark is not renewed:
1. The previous owner loses the exclusive right to the use
of that trademark.
2. A new application can be made by the original owner, but
is will be very scrutinized and an opposition to the trademark may also occur.
3. In the event a competitor or third party registers the
same mark or similar mark, if will make it complicated or unclear if the
original business can trademark or regain trademark ownership of the name or
logo.
Thus, it’s critical to renew trademarks to protect brand
ownership and prevent disputes.
Benefits of Trademark Renewal
Renewing a trademark is not simply a legal obligation—it has
many benefits for businesses:
• Exclusive rights continued: This protects the
business from infringement and use by third parties without permission.
• Brand confidence is strengthened: Keeping the
trademark registration protects the trust and reputation of the brand.
• Legal protection: Continued renewal speaks to the
ability to maintain legal actions should the threshold be met for substantial
damages.
• Growth opportunities: Renew the trademark to allow
for licensing or franchising opportunities and to allow for preferred rights of
the business to any investor who employees their brand equity.
Consider engaging a service to renew the trademark and the
extended protections that accompany the renewal process; thus, ensuring to meet
deadline requirements and to remain compliant.
Impact of Non-Renewal on Businesses
The marketplace consequences of not renewing a trademark can
impact a business for the long-term:
1. Market - related confusion: A competitor can use a
removed trademark once it has been moved from an active state.
2. Financial consequences: The loss of brand equity
may alter a company's existing revenue stream and branding and marketing
campaigns, including general perceptions of the product.
3. Legal issues: A new party has registered the
trademark; the current owner would have to take legal action in order to
reclaim their rights and that can take longer and cost a lot of money depending
on situation.
4. Reputation concerns: Competition can undoubtedly
leverage and trade on the brand's name, and that carries mass confusion and
erodes the trust and credibility that you invested into your brand recognition
and equity.
Hence, timely renewal is crucial for both small startups and
established enterprises.
Conclusion
A trademark that has been removed from the register for
non-renewal can clearly be registered by, and used by, someone else. However,
if the trademark had a reputation in the past and/or it could lead to the
potential for confusion, it could lead to legal action. In India, renewing a
trademark is necessary for continued exclusive rights, to deter others from
leveraging your trademark, without damaging brand identity and value. Using a trademark renewal service delivers streamlined efficiency, so you don't miss any
deadlines or unintentional legal hindrances. In a competitive landscape,
renewing your trademark can simply save your business from losing valuable
intellectual property.

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